Hi Eric - I was intrigued by you starting with WPP’s announcement. Prob better to ask on Discord but did you mean to imply that their deal is pointless because they don’t have feedback signals? I think that’s true but it’s not called out here?

I don’t know that I’d characterize the deal as pointless but yes, the lack of access to the creative-level conversion signal, as well as the underlying data that is used for targeting, will make it very hard for any agency’s creative production tool to compete with those offered by the platforms themselves.