Last week, WPP, the world's largest advertising agency, announced a partnership with NVIDIA that will empower advertising creative production through […]
This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.
You must be signed in with an active subscription to comment or reply.
AardvarkBananaOct 19, 2025 10:48 am
Hi Eric - I was intrigued by you starting with WPP’s announcement. Prob better to ask on Discord but did you mean to imply that their deal is pointless because they don’t have feedback signals? I think that’s true but it’s not called out here?
You must be signed in with an active subscription to comment or reply.
EricOct 19, 2025 7:46 pm
I don’t know that I’d characterize the deal as pointless but yes, the lack of access to the creative-level conversion signal, as well as the underlying data that is used for targeting, will make it very hard for any agency’s creative production tool to compete with those offered by the platforms themselves.
Comments:
Hi Eric - I was intrigued by you starting with WPP’s announcement. Prob better to ask on Discord but did you mean to imply that their deal is pointless because they don’t have feedback signals? I think that’s true but it’s not called out here?
I don’t know that I’d characterize the deal as pointless but yes, the lack of access to the creative-level conversion signal, as well as the underlying data that is used for targeting, will make it very hard for any agency’s creative production tool to compete with those offered by the platforms themselves.