Case Study

The best of MDM in 2019

By Eric Benjamin Seufert

MDM once again set a pageviews record in 2019, with a projected 1.5MM pageviews for the year (versus 1MM in 2018). These are the top 10 articles published in 2019, listed in descending order of pageviews:

  1. Mobile ad creative: how to produce and deploy advertising creative at scale
  2. It’s time to retire the LTV metric
  3. What is the size of the mobile gaming advertising market?
  4. Gaming is the ascendant consumer tech category
  5. The LTV metric isn’t dead. Here’s why.
  6. Are mobile marketing agencies relevant in 2019?
  7. The future of mobile growth teams
  8. User acquisition and systematic growth for consumer apps
  9. High growth, low growth, no growth: systematic growth with DAU replacement
  10. Visualizing the dynamic between LTV and Retention

See the collection of last year’s top articles: The best of MDM in 2018

Photo by Ray Hennessy on Unsplash

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