Podcast: Bringing eCommerce to live comedy (with Danny Frenkel)
My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook.
Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet’s grand bargain means for live performers. Among other topics, our conversation covers:
- The economics of live entertainment;
- How developing a direct connection with customers became an imperative in the post-ATT marketing landscape;
- What building a relationship with a customer entails;
- How live entertainers think about lifetime value;
- How the creative landscape changes when creators are equipped to with direct-to-consumer tools.
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
- Clarisights. Go to clarisights.com/demo to try it out for free. You’ll see why thousands of performance marketers trust Clarisights every day.
- INCRMNTAL. True attribution measures incrementality, always on.
Interested in sponsoring the Mobile Dev Memo podcast? Contact Marketecture.
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