2025 predictions for mobile gaming To my mind, the most important developments in mobile gaming over the course of 2024 were: The widespread adoption of… January 15, 2025
What is advertising identity? On the surface, Apple's position on fingerprinting seems straightforward: the practice is prohibited as a policy. The company's "User privacy… January 9, 2025
2025 predictions for mobile marketing 2025 marks the 11th year for which I have published year-ahead predictions related to mobile marketing and the mobile gaming… January 1, 2025
Google embraces IP-based fingerprinting Google published a blog post on December 18th, revealing that it is updating its platform policies related to data collection… December 20, 2024
The last social media platform BlueSky Social, the decentralized social media platform that operates the AT Protocol, reached a milestone of 20MM registered users last… December 18, 2024
AppLovin eCommerce advertising: bull and bear arguments AppLovin's expansion into eCommerce presents potentially one of the most compelling developments in eCommerce advertising since Shopify's introduction of its… December 11, 2024
OpenAI’s advertising opportunity The Financial Times reports that OpenAI is exploring advertising as a potential new source of revenue (emphasis mine): OpenAI is… December 3, 2024
Common sense and complexity in marketing measurement The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response… December 2, 2024
Unpacking Instacart’s $1BN advertising business Maplebear, Inc., which operates the grocery shopping app Instacart, went public in September 2023. The event marked the end of… November 27, 2024
Netflix and Disney+ advertising, two years in This month marks the second anniversary of the launch of Netflix's advertising-supported streaming tier. Last week, the company revealed that… November 20, 2024
