The attribution tax Apple informed advertisers last year that it intended to introduce view-through attribution for Apple Search Ads in Spring 2025. This… February 19, 2025
AppLovin Q4 2024 earnings: 73% ad business growth, CTV ambitions AppLovin released its Q4 2024 earnings yesterday: Revenue grew by 44% year-over-year to $1.4BN; Software Platform (advertising business) revenue grew by 73%… February 13, 2025
YouTube, the CTV behemoth Neal Mohan -- who has helmed YouTube as its CEO for the past two years, succeeding long-time Google employee Susan… February 12, 2025
Pinterest Q4 earnings: 18% revenue growth, strong Q1 guidance Pinterest released its Q4 2024 earnings results this week: Revenue increased by 18% year-over-year, to $1.15BN; Global MAUs increased by 11% year-over-year, to 553MM;… February 7, 2025
Is the DMA’s singular achievement a porn app? Hot Tub, an ad-free "adult content browser" app, was released on iOS in the EU yesterday. The app is distributed… February 5, 2025
Snap Q4 2024 earnings: new placements, app advertising solutions bearing fruit Snap released its Q4 2024 earnings results yesterday: Revenue of $1.56BN grew by 14% year-over-year; Global ARPU of $3.44 grew by 5%. ARPU grew… February 5, 2025
Meta Q4 2024 earnings: Meta’s commercial AI roadmap takes shape Meta released its Q4 2024 earnings results yesterday: Advertising revenue increased by 20.9% on a year-over-year basis, to $46.8BN; Impressions served across the… January 30, 2025
DeepSeek and consumer AI’s first mover disadvantage DeepSeek, a chatbot app developed by a Chinese artificial intelligence company of the same name, was released for both iOS… January 29, 2025
Netflix Q4 2024 earnings: ad tier majority of new subs, price hike Netflix reported its Q4 2024 earnings results on Tuesday: $10.2BN in revenue (up 16%, year-over-year) and operating profit of $2.3BN for an… January 23, 2025
The privacy shuffle Google announced last month -- one week before Christmas -- that it had updated its platform policies to no longer… January 22, 2025
