How will tariffs impact digital ad spend? Last week, following Trump's "liberation day" announcement of a new schedule of global tariffs, J.P. Morgan revised its prediction on… April 9, 2025
ATT, antitrust, and Apple’s privacy options France's competition authority, the Autorité de la concurrence, has determined that Apple abused its dominant market position through its App… April 2, 2025
Netflix’s gaming reset Netflix's newly appointed President of Games, Alain Tascan, laid out the company's updated strategy for its gaming initiative in a… March 26, 2025
Predicting cumulative revenue curves as bootstrapped time series data The Jupyter Notebook used in this article can be found here. It's common to see cumulative revenue curves for freemium… March 26, 2025
TikTok’s outage and the digital marketing efficient frontier A new draft paper from researchers at Columbia Business School finds that the average CPM across Meta's properties increased by… March 19, 2025
“Black box” ad optimization and satisficer’s remorse A recent WSJ article unpacks divergent advertiser sentiment around AI-enabled optimization tools like Meta's Advantage+ and Google's Performance Max. From… March 12, 2025
Understanding the effects of channel-level ROAS curve differences When a marketing team expands its channel portfolio, it faces an obvious measurement challenge: understanding how that channel's ROAS, on… March 12, 2025
Could ATT be rolled back? Reuters reports that France's antitrust regulator is likely to issue Apple with a fine over its App Tracking Transparency (ATT)… March 5, 2025
The economics of mobile gaming advertising The in-game advertising market can be difficult for non-practitioners to comprehend. I attempted to de-mystify it in a podcast episode… March 4, 2025
The medium is the measurement Spotify reported its Q4 2024 earnings earlier this month. The company saw total revenue of $4.2BN in the quarter for… February 26, 2025
