Paid Content

Alphabet Q3 2022 earnings: YouTube’s ad revenue declined for the first time

Alphabet reported earnings yesterday: the company's entire advertising business shrank sequentially, from $56BN in Q2 2022 to $54BN in Q3…

October 26, 2022

Apple to developers: social media post “boosts” must be IAPs, subject to platform fees

Apple released iOS 16.1 to the public yesterday, and as part of that release, the company published eleven updates to…

October 25, 2022

Snap misses on Q3 revenue, and its problem may not be the economy

Snap released its Q3 2022 earnings yesterday: the company generated $1.13BN in revenue in the quarter, which represents 6% growth…

October 21, 2022

Does Netflix’s Q3 earnings beat undermine tech’s macro narrative?

Netflix reported its Q3 earnings yesterday: the company beat expected revenue and subscriber growth, with its global subscriber base jumping…

October 19, 2022

Kroger and Albertsons are merging because Everything is an Ad Network

On Friday, grocery retailers Kroger and Albertsons announced that the two companies have entered into a definitive merger agreement. Kroger…

October 17, 2022

Can Netflix’s ad tier be ARPU-neutral?

Netflix revealed the eagerly-awaited details of its forthcoming advertising-supported subscription tier yesterday. The new product tier, which Netflix calls Basic…

October 14, 2022

SKAdNetwork 4.0: what problems does it solve?

Apple unveiled SKAdNetwork 4.0 at WWDC in June: the next iteration of Apple's privacy-safe advertising measurement framework is scheduled to…

September 28, 2022

YouTube tests increased ad load as it challenges TikTok

Last week, reports surfaced that YouTube had begun exposing users on Connected TVs to sequences of up to 10 ads…

September 21, 2022

How can Apple build a $30BN advertising business?

Recent reporting from the FT highlights Apple's growing ambitions with its advertising business, noting the large number of open positions…

September 7, 2022

Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation

Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available…

August 31, 2022