Apple’s ad targeting mechanics revealed in recent French privacy case Earlier this month, Apple was fined €8MM by CNIL, the French privacy watchdog, for reading iOS device identifiers without consent… January 30, 2023
Netflix Q4 earnings: ARPU down, with no signs of an advertising recession Netflix reported Q4 earnings last week: the company outperformed expectations on subscriber growth, adding 7.66MM new subscribers compared to analyst… January 25, 2023
Declining App Store revenue growth and the bull case for mobile gaming Last week, as is customary, Apple revealed the cumulative amount of money it has paid to app developers since the… January 18, 2023
EU privacy watchdog to Meta: first-party data is off limits for ads personalization Yesterday, the Irish Data Protection Commission (DPC) announced that it had concluded two inquiries into Meta's business practices related to… January 5, 2023
The Duopoly is over (because Everything is an Ad Network) Axios reports that Google and Meta -- known in combination as the digital advertising "Duopoly" -- are expected to capture… December 21, 2022
Abandoning intuition: using Generative AI for advertising creative Of the various enterprise use cases served by Generative AI, none is perhaps more immediately actionable than advertising creative production.… December 7, 2022
Mapping the post-ATT future of mobile free-to-play gaming Back in the summer of 2020, a month after Apple unveiled its App Tracking Transparency (ATT) privacy policy at its… November 16, 2022
TikTok and ATT The FT this week reported that TikTok has reduced its worldwide revenue targets by at least $2BN, from between $12-14BN… November 10, 2022
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
SKAdNetwork 4.0 is live. What does that mean for mobile advertising? https://open.spotify.com/episode/5YtQSQzPADnRtecLjG6FRt?si=298ee8c4952045a6 In this episode of the Mobile Dev Memo Podcast, I speak with Alex Bauer, the Head of Product and… October 26, 2022
