What if Meta launches a mobile app store? This week, Microsoft declared that it will launch a mobile games app store on both iOS and Android next year,… March 24, 2023
The promise of Pinterest Pinterest monetizes primarily through advertising, but its ads platform has always felt like a missed opportunity, especially for ecommerce advertisers.… March 17, 2023
Exoskeletons, not cyborgs Advertising and content automation is most productively utilized in the form of exoskeletons, not cyborgs: it's often more economical and… March 15, 2023
The game theory of branded search advertising Branded search advertising is the practice of bidding for the ad impressions that are served alongside search results for keywords… March 8, 2023
The App Store’s original flaw We no longer live in a world of nations and ideologies, Mr. Beale. The world is a college of corporations,… March 2, 2023
Spotify and the quality of podcast advertising Spotify went on something of a shopping spree related to podcasting, across both content and technology, between 2019 and 2022:… February 22, 2023
The necessity of Shopify Audiences Shopify announced Q4 2022 earnings on Wednesday: while the company's revenue grew by 26% to $1.7 billion on a year-over-year… February 17, 2023
The Trade Desk Q4 earnings: what advertising recession? The Trade Desk reported Q4 2022 earnings today, revealing year-over-year revenue growth of 24% for the quarter (to $491MM) and… February 15, 2023
Activision Q4 earnings: How is Candy Crush growing 20% annually? Activision Blizzard, whose acquisition by Microsoft was recently called into question by the UK's Competition and Markets Authority (CMA), announced… February 9, 2023
Meta Q4 earnings: revenue down but Reels is working Meta announced Q4 2022 earnings yesterday: it beat analyst estimates on revenue, generating $32.2BN in revenue versus consensus of $31.5… February 2, 2023
