Meta’s $1.3BN fine and the data diffusion problem Meta was issued with a record-breaking $1.3BN fine this week by the Irish DPC, Ireland's digital privacy authority, over its… May 24, 2023
Considering Netflix’s 5MM ad-supported MAU Netflix held its advertising upfront presentation to advertisers yesterday (the event was delivered virtually as a result of the WGA… May 19, 2023
The inflationary impact of AI-generated ad creative Last week, Meta unveiled its AI Sandbox: a suite of generative AI tools designed to assist advertisers with creative production.… May 17, 2023
Unpacking Meta’s changes to its AEM measurement framework Last week, Meta announced a few substantial changes to its Aggregated Event Measurement (AEM) framework in an email to advertisers:… May 15, 2023
AppLovin Q1 earnings: has the mobile games market stabilized? AppLovin reported Q1 2023 results yesterday: the company reported $715MM in overall revenue, $10MM above the high end of its… May 11, 2023
Interpreting Airbnb’s shift away from performance marketing Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation.… May 10, 2023
Pinterest Q1 earnings: third-party ad demand arrives on the platform Pinterest released its Q1 2023 earnings on April 27th: the company saw MAUs increase globally by 7%, with 1% growth… May 9, 2023
FB Shops to require native check-out: Meta’s Content Fortress strategy takes root Last week, Meta announced that it will soon require all instances of its Shops product -- which allows retailers to… May 4, 2023
Reprogramming the Broken Marketing Brain Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small… May 3, 2023
Snap Q1 earnings: the best way out is always through Snap reported Q1 2023 earnings last Thursday. The company missed expectations on topline revenue, DAU, and ARPU, with revenue down… May 1, 2023
