Paid Content

Meta Q2 2023 earnings: 12% ad revenue growth, impressions increase 34% with slowing CPM declines

Meta announced its Q2 2023 earnings results yesterday: Advertising revenue increased by nearly 12% on a year-over-year basis, to $31.5BN; Impressions…

Alphabet Q2 earnings: YouTube returns to growth, and advertising’s AI feedback loop

Alphabet announced its Q2 2023 earnings results yesterday: Overall advertising revenue of $58BN represented a 3.3% year-over-year increase; Search revenue grew by…

Snap Q2 earnings: revenue decline, continued focus on ad measurement

Snap announced its Q2 2023 earnings results yesterday: Revenue of $1.07BN represents a year-over-year decline of 4%. This was the second consecutive…

Roblox has launched an ad network

Last month, at the annual Cannes Lions advertising conference, Roblox announced the launch of the Roblox Partner Program, which is…

Netflix Q2 earnings: password-crackdown subscriber bump, revenue miss and ARPU decline

Netflix announced its Q2 2023 earnings results yesterday: $8.2BN in revenue (up 2.7%, year-over-year) and operating profit of $1.8B for…

Generative AI for ad creative: five value milestones

Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.…

What is brand marketing?

Brand marketing, as a commercial initiative, can be easily misconceived. I've written extensively about brand marketing, but mostly in comparison…

Meta’s firehose (or: the wrong lesson from Threads’ 100MM users)

Threads, Meta's new text-based social media app, reached 100MM registrations today, just five days after being officially made available. While…

Meta’s Twitter competitor: can this time be different?

Given its track record, can Meta launch and scale a new app to meaningful commercial traction? Operating services at scale…

Meta to launch direct-to-install ads for Android. Will they work?

The Verge reports that Meta will launch a direct-to-install app advertising product for Android under the auspices of the EU's…