Paid Content

Meta Q4 2023 earnings: average revenue per impression flips to positive

Meta released its Q4 2023 earnings results yesterday: Advertising revenue increased by nearly 24% on a year-over-year basis, to $38.7BN. Note that Meta's…

February 2, 2024

The Advertiser’s Dilemma with PMax and Advantage+

Google's Performance Max (PMax) and Meta's Advantage+ tools are designed to allow advertisers to automate campaign optimization tasks without human…

January 31, 2024

Netflix Q4 2023 earnings: UCAN ARPU increase, revenue and subscriber beat

Netflix announced its Q4 2023 earnings results yesterday, beating estimates on both subscriber and revenue growth: $8.83BN in revenue (up 12.5%, year-over-year)…

January 24, 2024

Apple’s problematic 7-day app-to-web attribution window

Ben Thompson makes an astute observation in his coverage of Apple's new rules around app-to-web purchases in the US following…

January 24, 2024

Cookie deprecation in Chrome: who is impacted?

Google began restricting third-party cookies for 1% of Chrome users on January 4th and intends to deprecate cookies for all…

January 17, 2024

2024 predictions for mobile gaming

2024 is the ninth year for which I am publishing predictions about the mobile gaming market: for previous editions, see…

January 10, 2024

2024 predictions for mobile marketing

I have published year-ahead prediction posts, for both the mobile gaming market and the practice of mobile marketing, since 2013.…

January 3, 2024

Temu’s impact on social media advertising prices

Temu is an online shopping marketplace that launched in the United States in September 2022 and in other Western markets…

December 20, 2023

Epic v. Google and the future of alternative app payments

A jury found Google guilty of infringing anti-trust law on Monday, determining that the company systematically suppressed competition in the…

December 13, 2023

Why aren’t MMPs included in Apple’s Required Privacy Manifests SDK list?

Last week, without much fanfare, Apple released a list of SDKs that must generate Privacy Manifest files to be included…

December 11, 2023