Paid Content

AdAttributionKit: Unpacking Apple’s new ad attribution framework

On Monday, hours before its annual WWDC conference started, Apple updated its documentation for a new advertising measurement framework: AdAttributionKit…

Snap, Pinterest, and the rising tide in advertising

Snap and Pinterest saw advertising revenue growth rates accelerate meaningfully in Q1 2024 as Meta's growth moderated. The companies credited…

Why did SKAdNetwork fail?

SKAdNetwork 4.0, an update to Apple's native app install attribution framework, was introduced two years ago at WWDC 2022. SKAdNetwork…

AI Overviews and the future of Google Search

Last week, Google announced at its Google I/O product showcase that it has introduced a new feature called AI Overviews…

Netflix’s ad-supported tier is ARPU dilutive. Enter proprietary ad tech.

Netflix made three substantive announcements at its upfront event yesterday: The company's ad-supported tier, Standard with Ads, has reached 40MM…

Microsoft’s alternative app store that isn’t

Microsoft announced at the Bloomberg Technology Summit last week that it will launch a web-based store for mobile gaming consumables…

Meta Shops, Shop Ads, and platform AI advantages

Meta unveiled new generative AI tools for creative production at a press event yesterday, including the ability for advertisers to…

Pinterest Q1 2024 earnings: 23% revenue growth, third-party demand traction

Pinterest released its Q1 2024 earnings results this week: Revenue increased by 23% year-over-year, to $740MM, exceeding analyst expectations of $700MM; Global MAUs…

Google’s Network business is vestigial

Alphabet reported earnings for Q1 2024 last week. The company saw overall advertising revenue increase by 13% year over year…

Snap Q1 2024 earnings: 21% revenue growth, rapid CAPI adoption

Snap released its Q1 2024 earnings results yesterday: Revenue of $1.2BN represents 20.8% growth on a year-over-year basis. This compares to Q4…