The war on personalization Last week, the FTC announced that it has issued information-seeking orders to eight companies offering services related to what it… July 31, 2024
With Google’s cookie policy reversal, what’s the fate of Android GAID? Google announced in February 2022 that it would, on an unspecified timeline, deprecate Android's advertising identifier, the Google Advertising ID… July 25, 2024
Alphabet Q2 2024 earnings: Search growth outpaces YouTube, Network continues to decline Alphabet reported its Q2 2024 earnings results yesterday: Overall advertising revenue of $64.6BN represented year-over-year growth of 11.1%; Search revenue grew by… July 24, 2024
Netflix Q2 2024 earnings: ad-tier growth slows, strategic overhaul with advertising Netflix reported its Q2 2024 earnings results last Thursday: $9.56BN in revenue (up 16.8%, year-over-year) and operating profit of $2.60BN for an… July 22, 2024
Is Netflix’s advertising business a success? Netflix introduced its ad-supported subscription tier in November 2022, just six months after signaling that it would pursue advertising as… July 17, 2024
Can mobile ad networks succeed beyond gaming? A recurring objective for mobile gaming advertising networks has been to expand to non-gaming clients. The allure is obvious: broadening… July 10, 2024
Netflix Games: mistakes and opportunities Gamesindustry.biz broke the news last week that the Netflix executive responsible for the company's games business would move to a… July 3, 2024
Apple’s Private Cloud Compute and the business of privacy One of the features that Apple introduced at WWDC 2024 is Private Cloud Compute (PCC), a private computation environment that… June 26, 2024
Will Apple Intelligence break the app economy? Apple introduced Apple Intelligence, its much-anticipated, cross-device artificial intelligence platform, at WWDC 2024. Apple Intelligence integrates a number of AI-empowered… June 19, 2024
Regulators apply fresh scrutiny to app store alternatives Japan's national legislature, the Diet, enacted a bill into law last week that will impose new restrictions and obligations on… June 18, 2024
