Unpacking Uber’s $1BN advertising business Uber, the ride-hailing and transportation company, officially launched an advertising division -- as well as a new, in-app advertising format… October 16, 2024
How vulnerable is Google on Search? The Wall Street Journal reports that Google may see its share of the search advertising market drop below 50% in… October 9, 2024
Epic v. Google remedies and Google’s commission calculus The judge in the Epic v. Google case issued an injunction yesterday that imposes several obligations on Google, which was… October 8, 2024
Understanding Adstock in marketing measurement Marketing efforts are often classified based on a timeline of expected impact. Consider the implication of "direct response" advertising versus… October 7, 2024
TikTok search ads and Amazon’s retail vulnerability TikTok has launched a keyword-targeted search ads product. From TikTok's blog post announcing the new Search Ads Campaign feature (emphasis… October 2, 2024
Meta: 1 million advertisers using GenAI for creative Meta revealed at its Meta Connect developer conference yesterday that more than 1MM advertisers are using its generative AI tools… September 26, 2024
Apple’s contact-sharing crackdown Apple has introduced new restrictions for how apps can access the contacts on a user's phone in iOS 18, which… September 25, 2024
The FTC’s objections to algorithms, analytics, and AI Last week, the FTC published a staff report assessing the data collection and processing practices of a number of Social… September 23, 2024
Can the EU change course on tech? Last week, Mario Draghi, who had formerly served as President of the European Central Bank and Italian Prime Minister, published… September 18, 2024
Unity cancels its engine runtime fee Last week, Unity canceled the Runtime Fee that it announced in September of last year. From the company's blog post… September 16, 2024
