Reddit launches its answer to Advantage+ and PMax Reddit has launched Max Campaigns, its answer to Meta's Advantage+ and Google's Performance Max, into beta. From the company's press… January 7, 2026
The experiment that broke the FTC’s case against Meta When U.S. District Judge James Boasberg ruled in Meta’s favor in the FTC's antitrust case last November (see my analysis… January 5, 2026
2026 predictions for mobile marketing This is the twelfth year for which I have published year-ahead predictions related to the mobile marketing and mobile gaming… December 30, 2025
Natura non facit saltus The New York Times reports on internal discord at Meta related to its superintelligence project (emphasis mine): In meetings this… December 17, 2025
Ads in chatbots as a distribution necessity On December 5th, Judge Amit Mehta issued the final remedies decision in the Google Search antitrust trial. The initial remedies… December 10, 2025
Does Apple police fingerprinting? In Meta's Renaissance, I credit Meta's years-long recovery from Apple's App Tracking Transparency (ATT) privacy policy to four strategic changes… December 3, 2025
The ad load monopoly fallacy Last week, U.S. District Judge James Boasberg dismissed the FTC's antitrust case against Meta, determining that the FTC was unable… November 26, 2025
Apple embraces mini app monetization Last week, Apple introduced the Mini Apps Partner Program, which creates a commercial framework for "mini-apps" hosted within a native… November 19, 2025
Reddit Q3 2025 earnings: 68% revenue growth, automation suite in beta Reddit reported its Q3 2025 earnings last month: Total revenue increased by 68% year-over-year to $585 million. Ad revenue increased… November 18, 2025
AppLovin Q3 2025 earnings: ad revenue up 68%, first results from international AppLovin reported its Q3 2025 earnings on Wednesday: Advertising revenue grew by 68.2% to $1.41BN. Net income grew by 92.3% to $835MM,… November 7, 2025
