Defining Viral Growth for Mobile Apps Virality is a contentious topic within the field of mobile app development because it is almost impossible to precisely instrument:… October 21, 2013
Estimating k-factor when conversions are unknowable Given the consistently upward pressure exerted on CPI (cost-per-install) prices over the past six months -- which, in my opinion, will not… September 16, 2012
Save the Titanic: A case study in virality I stumbled upon this question on Quora the other day, which asks how a game called Save the Titanic managed to… June 26, 2012
Virality in mobile gaming, Part 3: Building a virality model Part 1: What is virality? Part 2: Engineering Virality So after recognizing the importance of virality and concluding that viral… June 25, 2012
Virality in mobile gaming, Part 2: Engineering virality Part 1: What is virality? Part 3: Building a virality model I fully agree with the prevailing wisdom of the… June 20, 2012