How do mobile marketers think about LTV in 2018? One interesting thing to track as the mobile app economy has evolved in the past few years is the way… February 12, 2018
What do Data Scientists know? What makes the problem of disinformation abuse and subversion on the largest social media platforms so intractable is the vast chasm… February 5, 2018
Is mobile marketing arbitrage? The use of the word arbitrage to describe what performance mobile marketers aim to accomplish in building audiences for their… December 11, 2017
The power and peril of Facebook’s advertising platform Facebook has driven an awe-inspiring upward trajectory in the past several years, in terms of DAU (now at 1.37BN), revenue… November 13, 2017
Ad targeting vs. optimization Back in August, I wrote about Google's shift toward a fully-integrated ad management platform and what that means for advertisers:… October 16, 2017
Growth Models on Mobile One mistake I often see developers make in building the concept for a mobile product is to not actively and… July 24, 2017
How many networks are needed to optimize mobile ad monetization? This guest post was written by Jonathan Raveh, the Director of Monetization at CallApp, a caller ID app. Read Jonathan's previous Mobile… July 17, 2017
Diseconomies of scale in digital advertising A common pattern of progression for a user acquisition team is to start with one person who handles everything, grow… June 19, 2017
Mobile’s post-attribution era One of the biggest challenges emerging in mobile marketing is attribution: not in a technical sense but in a philosophical… May 15, 2017
The “Quality vs. Volume” fallacy in user acquisition Creative fatigue is a problem that commonly arises for marketing teams: creatives have been seen by so many people within… April 17, 2017
