Quantitative Marketing

Introducing QuantMar, a knowledge-sharing website for performance marketers

Today I am pleased to announce the launch of QuantMar, a knowledge-sharing and Q&A website for performance marketers. The premise…

It’s time to retire the LTV metric

The LTV metric is only partially useful to modern mobile marketers. For many mobile advertisers, the LTV / CAC ratio…

Optimizing advertising spend with the Blended Same-Month Return metric

One of the difficult aspects of managing large marketing budgets is reconciling the urge to measure everything on the basis…

A/B testing can kill product growth

A/B testing can lead to suboptimal outcomes when marketing inputs are not considered. In hearing from most consumer product growth…

User acquisition and systematic growth for consumer apps

Last week, I appeared on the Deconstructor of Fun podcast to discuss user acquisition and systematic growth for consumer apps…

What is a first-price auction?

Last week, Google announced that it will transition Google Ad Manager (GAM), its ad platform, from a second-price to a…

High growth, low growth, no growth: systematic growth with DAU replacement

How to model growth programmatically using product retention curves. The Python Code used in this article can be found on…

February 11, 2019

Breaking apart cohorts to optimize revenue

The standard LTV curve projection is a useful tool for marketers that allows them to price campaigns with some conviction…

February 4, 2019

Visualizing the dynamic between LTV and Retention

Showcasing how product retention impacts overall product LTV. One common mistake made in freemium product analysis is the conceptual unbundling…

January 14, 2019

It’s impossible to saturate a marketing channel

Marketers often confuse a limited total addressable market for channel saturation when faced with poor performance. When faced with degrading…

December 17, 2018