Why doesn’t traffic trading work on mobile? Every so often, I'll hear a pitch for an idea that the presenter is convinced is novel: a traffic trade… November 6, 2020
The danger of extending marketing payback windows Payback window analysis is a complex subset of digital marketing strategy that often goes under-resourced. Marketing payback windows dictate cash… October 12, 2020
Podcast: Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the… July 8, 2020
Apple killed the IDFA: A comprehensive guide to the future of mobile marketing Tremors from Apple's bombshell revelation at WWDC last week that the IDFA will effectively be killed continue to reverberate. iOS… June 29, 2020
Apocalypse Now: per WWDC, the IDFA is dead At Apple's WWDC event yesterday, a number of new privacy features were unveiled that will be rolled out to iOS… June 22, 2020
Media mix models are the future of mobile advertising A recent theme that has seemed to reach critical mass within the milieu of the mobile ecosystem is that performance… June 15, 2020
Broad targeting on Facebook took me to $500k / month in spend. Now what? One common refrain from performance marketers in the consumer space is that Facebook's targeting and audience development algorithms have become… May 25, 2020
Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning This guest post is written by Shamanth Rao, a seasoned mobile user acquisition executive and a popular contributor to the Mobile Dev… May 20, 2020
The five levels of digital marketing automation Marketing automation is a seemingly universal ambition of mobile advertisers -- in some cases, bordering on obsession. For companies spending… April 13, 2020
Ad creative shouldn’t be A/B tested Ad creative management and testing has taken on increased priority for mobile-first companies as platform-driven algorithmic campaign management has become… March 2, 2020
