Dear FTC, repeat after me: ad platforms don’t set prices The FTC today re-filed its antitrust lawsuit against Facebook, with its previous lawsuit thrown out in June after a federal… August 19, 2021
The vanishing marketing data lake Two weeks ago, Facebook communicated to advertisers via email that it would end its Advanced Mobile Measurement (AMM) program, which… August 9, 2021
ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3) This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers… May 31, 2021
What is Federated Learning in digital advertising? Federated learning -- like differential privacy, which I discussed in a previous article -- is a concept that has garnered… May 24, 2021
The money multiplier of performance marketing Debt financing can be an inexpensive and convenient funding tool for use in scaling a digital product through performance marketing.… May 17, 2021
ATT opt-in rates are irrelevant Mobile attribution company Appsflyer last week published optimistic data regarding App Tracking Transparency opt-in rates: the average opt-in rate the… April 12, 2021
What is differential privacy in digital advertising? The privacy landscape for digital advertising is in the midst of dramatic change. This tectonic shift has been catalyzed in… April 5, 2021
The CPM math doesn’t work One theory being circulated related to Apple's soon-to-be-implemented ATT privacy policy is that the CPM compression caused by degraded ad… February 22, 2021
What’s the standard for ATT 6-bit conversion values? This guest post was written by David Philippson, the CEO of DataSeat Last week Apple published a privacy white paper, “A day… February 11, 2021
Workshop: Understanding and preparing for AppTrackingTransparency in iOS 14 Click here to register for the workshop I have been asked by a number of advertisers to re-launch the How… February 8, 2021
