Understanding conversion optimization in digital advertising One of the primary innovations in digital advertising over the past few years -- especially as a contributor to commercial… August 22, 2023
Reprogramming the Broken Marketing Brain Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small… May 3, 2023
Last-click attribution, deterministic measurement, and Wittgenstein’s ruler When a marketing team tells me that it can measure advertising contribution deterministically at the level of an individual user… April 13, 2023
The emerging marketing economist In 2016, Apple introduced a hidden privacy feature that became colloquially known within the mobile marketing ecosystem as "IDFA Zeroing."… February 15, 2023
Integrating a Media Mix Model into a digital marketing workflow Interest in Media Mix Modeling (MMM) has been invigorated by new and more restrictive privacy norms that limit the availability… November 2, 2022
Surviving the mobile marketing winter: customer unit economics This is the third installment in the Surviving the Mobile Marketing Winter series. For the previous two installments, see: Part… July 27, 2022
Podcast: Advertising strategy in a recession (with Maor Sadra) https://open.spotify.com/episode/5KjVtgD867kMUCkENZVUBf?si=3344e10d07bf4947 In this episode of the MDM podcast, I speak with Maor Sadra, the CEO of INCRMNTAL and a returning… June 20, 2022
Mobile fingerprinting obstruction: what’s the potential impact? When Apple's App Tracking Transparency (ATT) privacy policy was initially introduced nearly two years ago at WWDC 2020, most commentators… June 1, 2022
Why did CPMs increase following App Tracking Transparency? A common question I field is: "If Apple's App Tracking Transparency (ATT) privacy policy degraded the efficacy of ads targeting,… March 7, 2022
The economics of advertising auctions https://open.spotify.com/episode/08VAn59caClIAbQqdh1f7A?si=e3e00073504d4649 In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson,… February 28, 2022
