The Hidden Costs of A/B Testing Some interesting insight into how Zynga operates emerged in the recent Reddit thread started by one of the 520 employees… June 10, 2013
A yield management model for mobile advertising Yield management is a pertinent topic within the context of freemium mobile app distribution, monetization, and user acquisition, as it… June 3, 2013
Should Lifetime Customer Value (LTV) be Discounted? One of the more difficult adjustments to make when transitioning from academia to industry is the change in vernacular required… April 23, 2013
Why the retention profile is more useful than the churn metric in freemium I’ve stated a number of times that, within the context of the freemium model, retention is the most important metric… April 8, 2013
Analytics is not a cost center One innovation the freemium model brings to bear is analytics as a fundamental component of the product development lifecycle: since… February 11, 2013
A comprehensive free-to-play game model: revenue, DAU, virality, and retention (spreadsheet included) The F2P Excel Model is free to download, but you must first subscribe to the Mobile Dev Memo weekly newsletter… January 10, 2013
Driving free-to-play revenue: Increase conversion rate or increase ARPPU? One of the most frequently levied criticisms against the free-to-play model is its low intrinsic conversion rate: most players (usually… January 7, 2013
Analytics-first development I read an interview about VC investment in gaming companies recently in which a quote surfaced with which I very… December 17, 2012
The problem with mobile user acquisition, Part 2 of 2: Adverse Selection Part One As mentioned in the first post on this topic, a marketing manager knows only a few things about… December 7, 2012
The problem with mobile user acquisition, Part 1 of 2: The Law of Large Numbers Part Two When a marketing manager buys a user from a mobile ad network, he knows exactly three things about… December 3, 2012
