When does marketing become arbitrage? Jon Radoff, the CEO of mobile gaming company Disruptor Beam, gave an excellent presentation at GDC 2014 about mobile gaming commerce… April 21, 2014
Launching a free-to-play game: Ladder vs. Trampoline In my recent GDC presentation, I introduced the terms “Ladder launch” and “Trampoline launch” within the context of globally launching… April 7, 2014
Advertising dynamics in freemium apps Freemium app developers are almost universally dogged by the question of whether ad placements should be included in their products.… March 31, 2014
The click-through rate conundrum Mobile performance marketing campaigns are often evaluated on the basis of Cost per Install (CPI), or the cost per app… March 17, 2014
Bayesian Bandits testing for mobile apps A/B testing, while a useful and popular tactic, suffers from a few fundamental shortcomings for mobile apps: Many mobile apps, especially… March 3, 2014
Two Methods for Modeling LTV with a Spreadsheet The following presentation was given on Wednesday, November 13th at the Slush Conference in Helsinki, Finland. Linked to within the… December 2, 2013
Defining Viral Growth for Mobile Apps Virality is a contentious topic within the field of mobile app development because it is almost impossible to precisely instrument:… October 21, 2013
Visualizing the importance of retention in Freemium A freemium product's retention curve is generally accepted to assume the shape of a negative exponential function, as below: A… October 7, 2013
Five characteristics of a viral product Virality is a simple concept to grasp but is seldom implemented effectively. For one, very few products are conceived of… September 16, 2013
Quantitative Literacy: An interview with Wharton Professor Dr. Peter Fader Chapter 5 of my upcoming book, Freemium Economics, is dedicated entirely to lifetime customer value. In researching this chapter, the… August 8, 2013
