Algorithmic marketing introduces a new era of mobile ad targeting This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active member of… May 21, 2018
The changing face of mobile marketing with event-based bidding Facebook's VO and AEO bid strategies and Google's UAC have caused marketers to re-evaluate the way they optimize campaigns. The… April 23, 2018
Algorithms, Ad Targeting, and Democracy – a Conversation with Dr. Sandra Matz In the third installment of the not-at-all-regular Mobile Dev Memo podcast, I speak with Dr. Sandra Matz of Columbia University about ad targeting, legislating… April 2, 2018
Algorithms and Safe Harbor: What will regulation for Facebook look like? In 1996, in an attempt to regulate pornographic material on the internet, the US Congress passed the Communications Decency Act.… March 26, 2018
AEO, VO, and UAC advertising strategy: 6 mobile marketers comment on the era of algorithmic marketing Facebook's AEO and VO bid types and Google's UAC have fundamentally changed optimization and strategy for mobile advertising. This guest… March 12, 2018
Understanding Google’s Universal App Campaign (UAC) changes Last week, Google made a somewhat unexpected announcement: starting on October 16th, AdWords inventory will only be available to mobile… August 21, 2017
Understanding header bidding and its impact on mobile Last week, Facebook announced that it would begin allowing mobile web publishers to access demand on the Facebook Audience Network… March 27, 2017
Mapping the Mobile User Acquisition Stack The technology needed to run mobile user acquisition campaigns at a high level of daily spend (with "high" here defined… March 13, 2017
When does marketing become arbitrage? Jon Radoff, the CEO of mobile gaming company Disruptor Beam, gave an excellent presentation at GDC 2014 about mobile gaming commerce… April 21, 2014
