Introducing Theseus, a Python library for cohort analysis One of the major themes in digital marketing that I've commentated upon over the past two years is the increasingly… January 13, 2020
The future of mobile growth teams Last week I wrote about why ad creative has become such an important part of the mobile marketing workflow and… September 23, 2019
Are mobile marketing teams shrinking? Late last month, Uber announced that it was shedding 400 marketing jobs -- from a global team of 1200 --… August 12, 2019
What does it take to scale programmatic spend on mobile? Mobile marketers commonly speak about programmatic media buying in the abstract as some sort of antidote to elevated CPMs on… July 22, 2019
What is a first-price auction? Last week, Google announced that it will transition Google Ad Manager (GAM), its ad platform, from a second-price to a… March 11, 2019
Using machine learning to automate mobile marketing budgets This guest post was written by Jacques Frisch, the director of digital marketing at Glovo, a Barcelona-based service-on-demand platform. A… October 22, 2018
Measuring advertising incrementality using Ghost Ads Ghost ads measurement allows advertisers to understand whether their advertising spend is producing incremental revenue. Incrementality is the measurement of… August 6, 2018
Unpacking Facebook’s upcoming changes to Custom Audiences Starting in March -- the month that news of the Cambridge Analytica scandal broke -- Facebook announced a series of… June 18, 2018
In-app header bidding and the road to programmatic It's hard to remember a time when programmatic mobile advertising was not being touted as the next big thing. While some… June 11, 2018
Mobile ad mediation’s new era: SDK bidding Mobile ad mediation is evolving to allow for real-time bidding. This is a guest post by Dom Bracher, Co-Founder and… June 4, 2018
