Analyzing Facebook’s iOS14 advertising changes After announcing last week that the company would completely abandon the IDFA for iOS14 advertising campaigns, Facebook released a FAQ… August 31, 2020
Podcast: Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra In this episode of the Mobile Dev Memo podcast, I speak with Maor Sadra about why the deprecation of the… July 8, 2020
Apple killed the IDFA: A comprehensive guide to the future of mobile marketing Tremors from Apple's bombshell revelation at WWDC last week that the IDFA will effectively be killed continue to reverberate. iOS… June 29, 2020
Apocalypse Now: per WWDC, the IDFA is dead At Apple's WWDC event yesterday, a number of new privacy features were unveiled that will be rolled out to iOS… June 22, 2020
Media mix models are the future of mobile advertising A recent theme that has seemed to reach critical mass within the milieu of the mobile ecosystem is that performance… June 15, 2020
Podcast: How a bid becomes a DAU with David Philippson, CEO of Dataseat In this podcast, I speak with David Philippson, the CEO of Dataseat and former co-founder of Ad-X, which was acquired… May 28, 2020
The five levels of digital marketing automation Marketing automation is a seemingly universal ambition of mobile advertisers -- in some cases, bordering on obsession. For companies spending… April 13, 2020
Ad creative shouldn’t be A/B tested Ad creative management and testing has taken on increased priority for mobile-first companies as platform-driven algorithmic campaign management has become… March 2, 2020
Introducing MDM Academy, an education portal for performance marketers Performance marketing sits at a strange intersection of disciplines: statistics, computer science, behavioral economics and psychology, and marketing. One can't… March 2, 2020
Apocalypse Soon: What happens when the iOS advertising ID is deprecated? NOTE: THIS POST WAS WRITTEN IN FEBRUARY 2020 AND PROVIDED A PREDICTION FOR HOW THE IDFA MIGHT BE DEPRECATED. This… February 17, 2020
