Why did Applovin buy MoPub? Yesterday, Applovin, the advertising platform operator and games publisher that went public this April, announced that it has acquired MoPub,… October 7, 2021
The digital advertising fear complex One common premise put forth by critics of digital advertising is that it simply doesn't work. This argument is usually… August 30, 2021
Dear FTC, repeat after me: ad platforms don’t set prices The FTC today re-filed its antitrust lawsuit against Facebook, with its previous lawsuit thrown out in June after a federal… August 19, 2021
ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) Today I am publishing the first episode in a three-part podcast series called "ATT, one month in" that will report… May 26, 2021
What’s the standard for ATT 6-bit conversion values? This guest post was written by David Philippson, the CEO of DataSeat Last week Apple published a privacy white paper, “A day… February 11, 2021
Workshop: Understanding and preparing for AppTrackingTransparency in iOS 14 Click here to register for the workshop I have been asked by a number of advertisers to re-launch the How… February 8, 2021
Why did Applovin buy Adjust? Yesterday, Applovin, the mobile ad platform and games publisher that is rumored to be going public in 2021, announced that… February 4, 2021
Ad tech companies will become gaming companies in 2021 One of the most prominent trends across mobile gaming over the past few years is the development of internal advertising… January 25, 2021
Why doesn’t traffic trading work on mobile? Every so often, I'll hear a pitch for an idea that the presenter is convinced is novel: a traffic trade… November 6, 2020
IDFA deprecation: winners and losers The impending deprecation of the IDFA has already severely impacted the mobile advertising ecosystem, and reverberations will continue to be… October 5, 2020
