The Advertiser’s Dilemma with PMax and Advantage+ Google's Performance Max (PMax) and Meta's Advantage+ tools are designed to allow advertisers to automate campaign optimization tasks without human… January 31, 2024
Podcast: The future of device fingerprinting (with David Philippson) https://open.spotify.com/episode/5K5VfV8xOFLWDBiuIFFpgS?si=a3q7OlBMQAuOHkwlUaB7gw My guest on this week's episode of the Mobile Dev Memo podcast is David Philippson. David is the CEO… January 17, 2024
Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available… August 31, 2022
Why mediation is the primary front in the mobile advertising wars post-ATT In-app bidding made true programmatic fulfillment and real-time yield optimization accessible to mobile publishers. The in-app bidding model (vs. the… July 20, 2022
Surviving the mobile marketing winter: the Flight to Quality For a primer on this topic, see: Surviving the mobile marketing winter Faced with deteriorating market conditions -- per my… June 29, 2022
Surviving the mobile marketing winter Three forces, in combination, present immense challenges to performance marketers at the moment: Apple's App Tracking Transparency (ATT) privacy policy… June 22, 2022
Why is Everything an Ad Network? Back in November of last year, I attempted to unpack the then-nascent mass proliferation of advertising networks in a piece… June 15, 2022
Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? Apple's WWDC developer conference takes place this week: the keynote was held on Monday, and various developer-related sessions are being… June 8, 2022
Unpacking the DSA’s impact on digital advertising Early on Saturday morning, a trilogue negotiation between EU member states, the European Parliament, and the European Commission ended with… April 25, 2022
The economics of advertising auctions https://open.spotify.com/episode/08VAn59caClIAbQqdh1f7A?si=e3e00073504d4649 In this episode of the Mobile Dev Memo podcast, I discuss the economics of advertising auctions with Garrett Johnson,… February 28, 2022
