The problem with Snap Yesterday, Snap's CEO, Evan Spiegel, wrote a letter to staff declaring that the company would likely see revenue and EBITDA… May 24, 2022
With its Audience product, is Shopify creating a Content-Fortress-as-a-Service? Yesterday, Shopify officially unveiled Shopify Audiences, a new product that allows Shopify Retailers to target relevant audiences using aggregated customer… May 11, 2022
Podcast: Is panel data the future of marketing audience discovery? (with Rameez Tase) https://open.spotify.com/episode/6j6TDcanZj3RRZJP1Ykzcn?si=a6bbe65207e548a2 In this episode of the podcast, I speak with Rameez Tase about the applicability of panel data in the… May 9, 2022
Unpacking the DSA’s impact on digital advertising Early on Saturday morning, a trilogue negotiation between EU member states, the European Parliament, and the European Commission ended with… April 25, 2022
Is consumer tech entering a new age of Dark Patterns? This guest post is written by Dr. Julian Runge, Visiting Scholar in the Marketing Department at Duke University's Fuqua School… April 20, 2022
Unpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android https://open.spotify.com/episode/0amIngpLZ9dvbCPLUKhS9j?si=V-4tOvX6SWKN6TfwMeMkjQ In this episode of the Mobile Dev Memo podcast, I speak with Yevgeny Peres, the VP of Growth at… April 12, 2022
Pyrrhic privacy At least since Apple introduced the Intelligent Tracking Prevention (ITP) framework for its Safari browser back in 2017, it has… March 28, 2022
Call for submissions: perspectives on privacy Performance advertisers comprise the bulk of Mobile Dev Memo's audience. I have spent my career in roles spanning analytics, strategy,… March 28, 2022
Why did CPMs increase following App Tracking Transparency? A common question I field is: "If Apple's App Tracking Transparency (ATT) privacy policy degraded the efficacy of ads targeting,… March 7, 2022
How Apple might break fingerprinting in iOS 16 One of the more puzzling aspects of Apple's rollout and enforcement of its App Tracking Transparency (ATT) privacy policy is… February 21, 2022
