Spotify’s Q2 results suggest ATT outweighs macroeconomic weakness In an interview on Stratechery last month, I made a comment that I left unsubstantiated and that a number of… September 22, 2022
Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation Late last year, Google launched its Performance Max (referred to as PMax) campaign strategy out of beta, making it available… August 31, 2022
Why you should spend more with fewer networks in a privacy-centric world This guest post is written by Rich Jones, the Head of Product at Dataseat, a mobile-first DSP that was recently… August 22, 2022
Apple robbed the mob’s bank, part 3 Last week, Apple announced that it will add two new advertising placements to the App Store: a featured placement on… August 1, 2022
The DMA and the Content Fortress-ification of the app economy Yesterday, the European Parliament approved the Digital Markets Act (DMA) and the Digital Services Act (DSA), two pieces of sister… July 6, 2022
App Tracking Transparency faces regulatory scrutiny Two recent regulatory developments related to Apple's App Tracking Transparency (ATT) privacy policy are worth exploring. The first is the… June 16, 2022
Why is Everything an Ad Network? Back in November of last year, I attempted to unpack the then-nascent mass proliferation of advertising networks in a piece… June 15, 2022
Podcast: Privacy Updates from WWDC 2022: SKAdNetwork expansion and Fingerprinting (with Alex Bauer) https://open.spotify.com/episode/5P6B1o58gMXLSpziDaFzlG?si=1htihjEIRoCcRfd4SKGOtg My guest for this episode of the MDM Podcast is Alex Bauer, the Head of Product and Market Strategy… June 13, 2022
Apple to Ad Tech: “Fingerprinting is Never Allowed” It was generally anticipated that Apple would address the practice of fingerprinting at this year's WWDC, and on Thursday, in… June 10, 2022
Is SKAdNetwork 4.0 a turning point for mobile advertising: Privacy with Purpose? Apple's WWDC developer conference takes place this week: the keynote was held on Monday, and various developer-related sessions are being… June 8, 2022
