French privacy watchdog to Voodoo Games: use of the IDFV requires consent Last week, France's privacy regulator, the CNIL, announced that it has fined Voodoo, the French developer of hypercasual games, €3MM… January 23, 2023
The App Tracking Transparency recession My Federal Reserve driver, Mr. Peña, provided the conclusive evidence of victory. On the way to speak at a big… January 11, 2023
EU privacy watchdog to Meta: first-party data is off limits for ads personalization Yesterday, the Irish Data Protection Commission (DPC) announced that it had concluded two inquiries into Meta's business practices related to… January 5, 2023
The best of MDM in 2022 The ZIRP-empowered bull market in the broader technology space expressed its zenith and inevitable diminution, temporary or otherwise, in 2022.… December 28, 2022
A brief history of privacy legislation In this episode of the Mobile Dev Memo podcast, I speak with Jessica Lee on the topic of digital privacy… December 14, 2022
SKAdNetwork 4.0 is live. What does that mean for mobile advertising? https://open.spotify.com/episode/5YtQSQzPADnRtecLjG6FRt?si=298ee8c4952045a6 In this episode of the Mobile Dev Memo Podcast, I speak with Alex Bauer, the Head of Product and… October 26, 2022
Kroger and Albertsons are merging because Everything is an Ad Network On Friday, grocery retailers Kroger and Albertsons announced that the two companies have entered into a definitive merger agreement. Kroger… October 17, 2022
The inevitability of widespread ad load increases One of the ironies of increasingly stringent digital privacy controls: they might result in a consumer online experience in which… October 12, 2022
Will SKAdNetwork 4.0 finally kill device fingerprinting? I've written extensively about the practice of device fingerprinting, but especially its rampant and near ubiquitous use in the aftermath… October 5, 2022
SKAdNetwork 4.0: what problems does it solve? Apple unveiled SKAdNetwork 4.0 at WWDC in June: the next iteration of Apple's privacy-safe advertising measurement framework is scheduled to… September 28, 2022
