Why is Apple slow-rolling iOS 14.5 adoption? This week, mobile measurement firm Branch Metrics released data from their network related to the adoption of variants of iOS… May 27, 2021
ATT, one month in: privacy thresholds with Rich Jones of Dataseat (ep. 1 of 3) Today I am publishing the first episode in a three-part podcast series called "ATT, one month in" that will report… May 26, 2021
What is Federated Learning in digital advertising? Federated learning -- like differential privacy, which I discussed in a previous article -- is a concept that has garnered… May 24, 2021
iOS 14: How to prevail in Q2 2021 In light of the release of iOS 14.5, in which Apple's new App Tracking Transparency privacy framework will be enforced,… May 17, 2021
Apple robbed the mob’s bank Last week, Apple introduced a new ad unit to the App Store: a paid placement on its Search page. Rumors… May 10, 2021
“Mobile advertising spend can’t just disappear” One refrain I hear often as a defense of various businesses in light of the risk posed by Apple's App… May 3, 2021
The end of the beginning on mobile: ATT is enforced next week Today, at its Spring Loaded product event, Apple announced that iOS 14.5 will be made available to consumers in the… April 20, 2021
ATT opt-in rates are irrelevant Mobile attribution company Appsflyer last week published optimistic data regarding App Tracking Transparency opt-in rates: the average opt-in rate the… April 12, 2021
Unpacking Tim Cook’s comments about ATT https://open.spotify.com/episode/56uxPXf8QsiLbfVeWO5QMj?si=cnOL_cZ7QcCCuvp2qvaVDQ On Monday, April 5th, I hosted a Clubhouse room in which I provided brief commentary on Tim Cook's recent… April 7, 2021
What is differential privacy in digital advertising? The privacy landscape for digital advertising is in the midst of dramatic change. This tectonic shift has been catalyzed in… April 5, 2021
