The end of app installs Last week, Snap, Twitter, Facebook, and Google all announced their second quarter earnings, and all four companies trounced expectations in… August 2, 2021
Will Android dominate mobile gaming? Last week at its Games Developer Summit, Google announced a slate of new advertising tools designed to help mobile games… July 19, 2021
Content Fortresses and the new privacy landscape Last week, Instacart, the private grocery and CPG delivery company that is poised to go public imminently, appointed Fidji Simo,… July 12, 2021
Big Tech’s regulatory capture by distraction Last week, a federal judge dismissed two anti-trust lawsuits that were filed against Facebook at the end of last year:… July 5, 2021
ATT is killing advertising performance. Six tactics for adapting to the new advertising landscape. As of last week, over 70% of iOS devices have upgraded to a version of iOS that requires compliance with… June 28, 2021
ATT allows ad platforms to grade their own homework Last week, Facebook published an information sheet to advertisers detailing three upcoming changes to its Ads Manager platform related to… June 21, 2021
It’s Apple’s internet now One of the headline features announced by Apple at its WWDC developer event last week was Private Relay: a system-level… June 14, 2021
Device fingerprinting: the cure that’s worse than the disease The practice of device fingerprinting has continued unabated since compliance with Apple's App Tracking Transparency privacy policy was made mandatory… June 7, 2021
ATT, one month in: the iOS 14.6 adoption rate with Alex Bauer of Branch (ep. 3 of 3) In this third and final episode of ATT, One Month In, I speak with Alex Bauer of Branch about the… June 3, 2021
ATT, one month in: SKAdNetwork standards with Paul Bowen of AlgoLift (ep. 2 of 3) This is the second episode of ATT, One Month In, which is a podcast series that aims to provide advertisers… May 31, 2021
