Privacy

RIP GAID: Privacy Sandbox is coming to Android. What advertisers need to know.

This morning, Google announced plans to bring a Privacy Sandbox effort to Android. Google's original Privacy Sandbox initiative was introduced…

February 16, 2022

Unpacking Meta’s grim Q4 earnings

Meta, née Facebook, saw its share price drop by more than 20% in after-hours trading after announcing its Q4 earnings…

February 3, 2022

Digital Privacy Is Now An Unstoppable “Three Body Problem”

This guest post is written by Myles Younger, a former ad tech entrepreneur who now serves as a Senior Director…

November 17, 2021

The problem with App Annie (or: is the Wild West of Mobile being tamed?)

Last week, the US SEC brought an action against App Annie and its former CEO, Bertrand Schmitt. The SEC stated…

September 20, 2021

Does ATT wreck the prospect of alternative app stores?

One nearly-universal complaint about the iOS App Store: as a landing page, it's barely customizable, and it lacks the opportunities…

September 9, 2021

Apple robbed the mob’s bank, part 2

Yesterday, Evercore ISI analyst Amit Daryanani issued an outperform rating for Apple's stock, claiming that its advertising business is poised…

August 26, 2021

Google’s approach to privacy is ATT-lite

Back in June, Google announced that its "Opt Out of Ads Personalization" setting on Android would begin to restrict developer…

August 23, 2021

Is app store regulation too little, too late?

Last week, a bipartisan bill titled the Open App Markets Act was introduced in the Senate that would introduce new…

August 16, 2021

Facebook’s privacy calculus

Yesterday, Facebook published a blog post detailing the work it is doing to transition its advertising infrastructure away from "individual…

August 12, 2021

The vanishing marketing data lake

Two weeks ago, Facebook communicated to advertisers via email that it would end its Advanced Mobile Measurement (AMM) program, which…