Mobile deep linking will not improve app discovery Facebook and Google announced two initiatives this summer aimed at expanding the reach of mobile deep linking. At its F8… September 1, 2014
The problem with app store distribution in 3 charts Last week, Comscore released its US Mobile App Report, a comprehensive analysis of app usage in the United States. At a… August 25, 2014
Brand advertising money’s impact on mobile CPI prices Facebook announced in its Q2 earnings report in late July that 62% of its advertising revenue is now generated on… August 18, 2014
Consumers actually like mobile ads In late July, xAd and Telmetrics released the results of their third annual Mobile Path to Purchase survey, which aims… August 11, 2014
App store winners and losers: An interview with Think Gaming Think Gaming, an app store analytics company and member company of the most recent Y Combinator class, recently unveiled its Top Networks… August 7, 2014
App store discovery is not broken VisionMobile's quarterly developer survey in July 2014 revealed that the majority of mobile apps aren't commercially viable: 50% of app developers make less… August 4, 2014
The rise of the phablet On July 25th, IDC revealed that global tablet shipments had decreased by 1.5% from the previous quarter, due in large part… July 28, 2014
Google’s free-to-play decision could rock the app economy Update: After this post was published, Google changed the label of the Top Free Apps chart in EU countries to read, simply,… July 21, 2014
3 Reasons why Kim Kardashian: Hollywood has exploded On June 25th, Glu Mobile, the mobile gaming developer and publisher behind Deer Hunter Reloaded, released Kim Kardashian: Hollywood to… July 14, 2014
Five common freemium app marketing mistakes The following is a presentation I gave at the Israeli Mobile Summit in June 2014. Five common freemium app marketing… July 7, 2014
