Does Android marketshare matter? Android's impressive stranglehold on worldwide smartphone shipments increased year-to-date in 2014: according to Strategy Analytics, 84% of smartphones shipped in Q3… November 3, 2014
The problem with the term “native ads” for mobile One of the more prominent and rapidly-advancing trends in mobile advertising over the past 12 months (and likely quickening pace in… October 27, 2014
Presentation: 5 Trends in Mobile Games Marketing for 2015 I gave the below presentation at the PwC Outlook conference in Amsterdam on October 9th, 2015. October 20, 2014
App trials, data plans, and Google Play revenues Technology news site The Information reported last week (paywall) that Google is considering the introduction of “app trials” to Google Play,… October 13, 2014
Mobile advertising consolidation is being driven by these three forces Mobile advertising consolidation has accelerated because of macro trends within mobile. By most standards, the mobile advertising space seems to… October 6, 2014
“Quantified Self” alone can’t sustain the Apple Watch Apple announced its long-anticipated Watch (henceforth referred to as the Apple Watch) on September 9th, along with its new iPhone… September 29, 2014
Why are mobile marketing costs rising? Mobile advertising network Fiksu recently reported that, in July, average user acquisition costs in its network rose 9% year-over-year to… September 22, 2014
iOS 8 brings landing page optimization to the App Store iOS 8 was released worldwide on September 17th, but its principle improvements have been public knowledge since Apple’s WWDC event… September 18, 2014
Interview with the App Business Podcast I was interviewed last week by the App Business Podcast, a weekly podcast about mobile app development. In the nearly hour-long… September 15, 2014
Why is Apple going after analytics and attribution? Largely unreported amongst rumors about the iPhone 6's increased screen size is the fact that Apple, with iOS 8, is introducing… September 8, 2014
