Presentation: 3 User Acquisition Megatrends for 2015 I presented the slides below at PocketGamer Connects in London on January 13th, 2015. January 19, 2015
Xiaomi by the numbers Lei Jun, CEO of Chinese smartphone maker Xiaomi, revealed some incredible revenue metrics for the company from his personal Weibo blog in… January 12, 2015
The winner-takes-all nature of the app economy in one graphic The holiday season is a frantic and lucrative time for the entire mobile ecosystem: Amazon announced that nearly 60% of its customers… January 5, 2015
2015 predictions for mobile gaming (Previous predictions: 2013 predictions for mobile gaming & 2014 predictions for mobile gaming) With respect to mobile gaming, 2014 might… December 29, 2014
The evolution of the mobile app install ad On December 10th, Google announced that its new AdWords mobile app install ad unit would be rolled out of beta. The… December 15, 2014
Cross-promotion in Candy Crush Soda Saga On Tuesday, November 11th, King Limited globally launched its latest mobile match-3 game, Candy Crush Soda Saga (CCSS). The game ascended… December 8, 2014
The EU may treat device fingerprinting like cookies On November 25th, the Article 29 Working Party – an entity within the European Commission focused on data protection initiatives… December 1, 2014
Presentation: Winner Takes All: App Discovery, Quality, and the App Economy Embedded below is the presentation I gave at the most recent LTV > CPI event, entitled Winner Takes All: Discoverability, Quality,… November 24, 2014
The importance of Facebook Messenger’s 500MM users On November 10th, Facebook publicly announced that its stand-alone Messenger app has grown to more than 500 million users. Messenger was… November 17, 2014
South Park, freemium, and pop psychology South Park set its sights on the freemium gaming industry in its November 5th episode, entitled "Freemium isn't Free". The… November 10, 2014
