Problems with A/B testing in mobile marketing A/B testing in app development (and in general) is a controversial subject; despite the data-oriented nature of app development, a common criticism of the… April 6, 2015
What does traction look like on mobile? Meerkat vs. Trivia Crack Meerkat, the live-streaming video app that captivated the technology press during SXSW this year, confirmed last week that it has… March 30, 2015
Facebook’s opportunity with an expanded Messenger app Speculation abounded last week about announcements that Facebook may make at its upcoming f8 conference regarding changes to its Messenger… March 23, 2015
$100 CPMs on Snapchat: Is mobile ready for brand ad spending? In late January, Snapchat launched a content section within its app called Discover, which allowed a small number of hand-picked… March 16, 2015
Google Play search ads and app discovery On February 26th, Google announced a major new initiative for Google Play via its developer blog: the search giant will begin… March 2, 2015
Yahoo!’s mobile advertising strategy is materializing On February 19th, at its first ever mobile developer conference, Yahoo! unveiled a new suite of five tools that will leverage Yahoo!'s… February 23, 2015
3 core specialties for a mobile user acquisition team The persistent -- and most likely permanent, or at least assured for the medium term -- increase in mobile advertising prices… February 16, 2015
Portfolio dynamics for mobile games App Annie recently published a very interesting study that examines the success of three different portfolio strategies as relates to… February 9, 2015
Was the Clash of Clans Super Bowl commercial about user acquisition? This past Sunday, Supercell aired the below commercial for Clash of Clans during the 49th NFL Super Bowl: https://www.youtube.com/watch?v=GC2qk2X3fKA NBC,… February 2, 2015
Trivia Crack: A case study in virality Trivia Crack is a mobile trivia game released globally by Argentinian game developer Etermax in October 2013. The game suddenly… January 26, 2015
