Brand Equity on Mobile Brand Equity is an amorphous concept that is generally dissected in the abstract. In his book, Managing Brand Equity, David Aeker, professor… June 15, 2015
Dubsmash: A case study in virality Dubsmash is a video messaging application that allows users to film videos of themselves lip-synching to audio clips. The app… June 8, 2015
How the upheaval in the advertising industry could affect mobile app developers A wave of "media reviews" -- the process through which large companies re-evaluate their existing relationships with advertising agencies --… June 1, 2015
Ketchapp: A case study in mobile portfolio management Ketchapp is the small, Paris-based app publisher behind the viral sensation 2048, which rocketed up the Top Downloaded charts on both… May 25, 2015
The advertising dilemma for mobile games In-game advertising revenue can be a double-edged sword. App Annie recently released a report on mobile advertising and monetization that revealed… May 18, 2015
Interview: Tapstream Podcast with Mack Flavelle I spoke with Mack Flavelle from Tapstream last week for the Tapstream Podcast. We talked about the Helsinki gaming ecosystem,… May 11, 2015
Which mobile marketing metrics matter? The standard stable of metrics that drives decision making for most advertisers and publishers is borrowed from the world of… May 4, 2015
Funnel Optimization and Growth Funnel optimization -- that is, the process of improving some user path within a product so that the number of… April 27, 2015
Three alternative mobile games marketing strategies As a "winner-takes-all" marketplace, the app economy is fundamentally hostile to new entrants. But four other trends and forces have created additional… April 20, 2015
Crossy Road: A case study in mobile ad monetization Crossy Road is a mobile game published to the App Store on November 20th, 2014 (and later on Google Play… April 13, 2015
