Is China attractive to Western mobile developers? Last week, Gartner released its global smartphone sales report for the second quarter of 2015. The report, which saw Apple's… August 24, 2015
The automated creatives testing framework A popularly accepted notion within mobile advertising is that creatives testing – that is, evaluating the performance of ad creatives against… August 17, 2015
Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls Launching a Free-to-Play Game: Strategies, Risks, and Pitfalls from Eric Seufert I delivered the above presentation, Launching a Free-to-Play Game: Strategies,… August 10, 2015
Mobile advertising and ad blocking in iOS 9 At this year's WWDC, Apple obliquely announced official support for content blocking in mobile Safari in the upcoming iOS 9.… August 3, 2015
App Store price tiers and pricing strategy In early July, Apple announced a change to the pricing tiers that dictate the prices developers can charge for in-app purchases.… July 27, 2015
Understanding Facebook’s device data policy change In May, Facebook announced an impending change to its data retention policy that sent many mobile marketers into a frenzied panic:… July 20, 2015
Retargeting and LTV As on desktop, retargeting on mobile presents marketers with the ability to reach lapsed users with campaigns that are tailored… July 13, 2015
Two developers made 14% of mobile app revenues in 2014 Both Apple and Google this year revealed information about the amount of money they have paid out to developers (ie. disbursements… July 6, 2015
App discovery and market saturation A pair of studies released in June affirmed the pain many app developers feel with respect to gaining traction in the… June 29, 2015
Mobile Games: A Flawed Industry (This is a guest post by Michael Velkes, the VP of Marketing at Plamee Games.) With over 2MM apps across the… June 22, 2015
