Unpacking the $5.9BN King acquisition price Last Monday, Activision Blizzard, the 5th largest gaming company in the world by revenue and the owner of multiple venerable franchises… November 9, 2015
Back-testing LTV models A common approach to measuring the accuracy of a LTV model is to back-test the model against historical data: behavioral… November 2, 2015
Estimating install uplift from featuring and chart placement Leading up to the launch of a mobile app, a developer might construct some form of a model to best deploy the… October 26, 2015
What to make of decreasing mobile CPMs in Asia PubMatic, a developer of marketing automation software, recently published its Quarterly Mobile Index report for Q3 2015, revealing two interesting… October 19, 2015
“What should I do if I can’t afford user acquisition?” That mobile marketing costs are rising is a well-worn source of anguish for app developers -- especially smaller developers launching their first… October 12, 2015
Is the mobile web good for discovery? In late September, comScore released a report on app usage that highlighted some interesting trends that seemed to contravene prevailing… October 5, 2015
Whale spending and retention in freemium apps Conventional wisdom regarding freemium on mobile holds that "whales", or highly-monetizing users, form the bedrock of any product's economy by… September 21, 2015
Advertising mobile apps on TV On September 10th, mobile app analytics provider Flurry (which was acquired by Yahoo a little more than a year ago) published… September 14, 2015
3 Mobile Marketing Stories I delivered the below presentation, 3 Mobile Marketing Stories for 2016 and Beyond, at the PocketGamer Connects conference in Helsinki… September 7, 2015
6 ways your indie mobile game can top the charts This guest post was written by Gur Dotan. Gur is the co-founder of SOOMLA, a free in-game data platform for… August 31, 2015
