New Podcast: Mobile Minutes on Snapchat Ouriel Ohayon and I recorded a podcast last week that we are calling "Mobile Minutes": a short (20 minutes), topical… April 4, 2016
How much does a soft launch have to cost? While much has been written on the soft launch paradigm for mobile game releases, one item remains conspicuously absent from popular… March 28, 2016
Mobile discovery vs. engagement As the app economy matures and marketing costs inflate to reach the value that some of the best-monetizing (and thus… March 21, 2016
Mobile gaming and smartphone penetration Last week, eMarketer released a report that showcases the ubiquity of mobile gaming: in 2015, 64% of mobile phone users… March 14, 2016
How much is platform featuring worth? Clash Royale, the latest game from Finnish developer Supercell, received a warm welcome to the app economy when it launched… March 7, 2016
Advertising models in mobile messaging apps In mid-February, a leaked document allegedly originating from Facebook indicated that the company plans to integrate ads into Facebook Messenger in… February 29, 2016
App portfolios and strategic cross promotion I delivered a presentation last week at Casual Connect Amsterdam entitled "Optimizing User Acquisition for an App Portfolio". In the… February 22, 2016
The problem with analyzing payer data in freemium Given the inherently low percentage of users in a freemium product that convert into payers, as well as the skew of… February 15, 2016
Visualizing the user lifetime funnel on mobile It's common when analyzing a freemium mobile product's metrics to focus heavily on retention as a proxy for the "quality"… February 8, 2016
Silicon Valley and the geographic distribution of hit mobile games Silicon Valley is the irrefutable world capital of the consumer technology industry; the region consistently tops lists of geographic hubs of… January 25, 2016
