The substantial difference between App Store SEO and ASO ASO and App Store SEO are not the same thing. The term ASO ("app store optimization") is often used broadly… May 23, 2016
Apple recently reduced app review times. Why? Apple famously exerts editorial control over the iOS App Store through its app approval process: apps submitted to the store… May 16, 2016
Mobile Minutes, Episode 5: Ad Blocking In this episode of the Mobile Minutes podcast, Ouriel Ohayon and I discuss mobile ad blocking. May 16, 2016
Mobile Minutes Episode 4 – Live Video In this week's episode of Mobile Minutes, Ouriel Ohayon and I discuss live video on mobile. May 5, 2016
Unpacking Facebook’s strategy from its impressive Q1 results On Wednesday, April 27th, Facebook held its Q1 2016 earnings call. As has become customary for the company over the… May 2, 2016
What would “unbroken” app discovery look like? That app discovery is "broken" is a constant refrain within the app development community. I have argued in the past… April 25, 2016
Introducing Heracles, a mobile marketing agency and consultancy Today I'm happy to announce the launch of Heracles, a mobile advertising agency and consultancy. Heracles will help clients grow… April 25, 2016
Mobile Minutes #3: App Store Search In Episode #3 of Mobile Minutes, Ouriel Ohayon and I discuss App Store Search. As always, please feel free to… April 25, 2016
Putting App Store revenues into context Last week, rumors circulated that Apple might create an App Store search ad unit, allowing developers to buy placements for… April 18, 2016
Mobile Minutes, Episode #2: Highly Viral Games In this week's episode of Mobile Minutes, Ouriel and I discuss the phenomenon of highly viral games -- what they… April 11, 2016
