Four risks that could slow Facebook down Facebook announced its Q2 earnings report last week, beating analyst forecasts for the quarter and causing a 6% rise in… August 1, 2016
Using (Free!) App Annie data to optimize your next game I delivered the below presentation last week at Casual Connect San Francisco. In the talk, I described a framework for… July 25, 2016
Why you should outsource your ad operations (This is a guest post from Yaniv Nizan, the CEO of SOOMLA) I recently became aware of a new service that is… July 17, 2016
Nonstop Knight: A case study in mobile ad monetization Nonstop Knight is a free-to-play mobile game developed by Kopla Games and published by Flaregames in which the player's avatar… July 11, 2016
Apps aren’t dying, but not everyone knows how to make money on mobile In June, a research report by Nomura (relying on data from SensorTower, a marketing intelligence service) catalyzed a wave of… July 4, 2016
Why analytics teams fail That analytics is an integral function for consumer mobile tech companies is a fairly uncontroversial notion: the sheer size of… June 27, 2016
Why is Supercell worth billions? They’re better than everyone else (Editor: This is a guest post from mobile marketing expert Michael Velkes) Last week, the chorus of rumors that Chinese… June 20, 2016
What do app subscriptions mean for mobile marketers? Apple discharged seismic tremors throughout the app economy last week when, via an interview with The Verge, it revealed three… June 13, 2016
The business end of mobile ad fraud I gave the below presentation last week at Adjust's inaugural Mobile Spree event in Berlin, Germany. The business end of… June 6, 2016
Google’s evolving mobile advertising strategy Google, historically, has been one of the few companies to consistently innovate and experiment with new mobile ad units (versus… May 30, 2016
