Why consolidation in AdTech is being driven by Chinese money Last week, Applovin, one of the largest mobile advertising networks, announced that it was being acquired for $1.4BN by Orient Hontai… October 3, 2016
Why mobile marketing teams fail (See related: Why analytics teams fail) The existing mobile marketing paradigm is something of a hybrid model, combining elements of the… September 26, 2016
Gardenscapes: A case study in incremental growth Gardenscapes - New Acres is a casual game developed by Russian studio Playrix that combines elements of Match 3 gameplay with… September 19, 2016
IDFA Zeroing is the massive change to mobile advertising that no one is talking about At this year's WWDC, Apple quietly announced a change to the way it handles advertising privacy for iPhone users: in… September 14, 2016
Nintendo’s mobile Mario game: three questions Last week, at Apple's iPhone 7 release event, Nintendo's Shigeru Miyamoto -- the original creator of the Mario Bros. game, among… September 12, 2016
Examining the dynamic between Top Grossing and Top Downloaded Reaching a Top Downloaded position on either the App Store or Google Play, especially in launch, is often seen as… September 5, 2016
Why Facebook wants WhatsApp’s phone numbers Last week, WhatsApp announced changes to its privacy policy on its blog, revealing that the service would share its users' phone… August 29, 2016
Is launching an app like flipping a coin? Given the vast number of participants in the app economy -- Apple revealed at WWDC that more than 2 million… August 22, 2016
Mobile UA 2.0: Three trends in Mobile Marketing I gave the below presentation, Mobile UA 2.0: Three Trends in Mobile Marketing for 2016 and Beyond, at the Grow.co… August 15, 2016
IDFA zeroing in iOS 10 will change mobile advertising At its WWDC event in June, Apple announced iOS 10, the latest version of its operating system for iPhones and… August 8, 2016
