Modeling video ad effectiveness on mobile In September, it was revealed that Facebook had been supplying video advertisers with inflated metrics around average advertisement view time:… December 12, 2016
The Balkanization of the app economy Last week, Facebook rolled out its Instant Games offering, which allows Facebook Messenger users to load games more or less… December 5, 2016
Ad monetization design patterns in F2P games I gave the below presentation, entitled Ad Monetization Design Patterns in Free-to-Play Games, at Casual Connect Tel Aviv in October… November 28, 2016
The Power Triad of Resonance for Mobile Games For many mobile gaming developers, marketing is the operational and practical bottleneck that most profoundly aggravates a project's commercial viability. Distribution… November 21, 2016
Should the App Economy be regulated? In late October, Representative Henry Johnson Jr. from Georgia's 4th congressional district issued a letter (co-signed by five other congresspeople… November 14, 2016
Live Video and Instant Games: Facebook’s evolved ad strategy Facebook's Q3 2016 earnings report, released last week, was yet another impressive showing of continued growth (in both user base… November 7, 2016
How to hire for Mobile User Acquisition roles Mobile user acquisition roles are notoriously difficult to hire for: the field is fairly young, it spans multiple disciplines, and… October 31, 2016
Thoughts on Twitter’s growth problems and suggestions for fixing them Twitter's upcoming Q3 earnings call, which was recently rescheduled for before the market opens this Thursday, October 27th, will almost certainly… October 26, 2016
Google, FameBit, and the future of influencer marketing Last week, Google acquired FameBit, a marketplace that allows advertisers to connect directly with content creators ("influencers") for sponsoring video content.… October 17, 2016
Flip Diving: A case study in mobile ad monetization Flip Diving is a ragdoll physics simulation game developed by Finnish MobileVolt Games and published by Miniclip. The game was… October 10, 2016
