Unpacking Snapchat’s risks from its IPO filing Last Thursday, Snap, the maker of Snapchat, submitted its S-1 filing to the SEC, initiating its Initial Public Offering process. Snap's… February 6, 2017
The mobile app gold rush is not over Every so often, but with a seemingly increasing pace and usually on the back of a doomsday report from a… January 30, 2017
The coming war between Apple and Facebook Since the launch of the App Store in 2008, but especially since 2009-2010, Apple and Facebook have played fairly well-defined… January 23, 2017
Three Mobile User Acquisition Megatrends in 2017 I gave the below presentation, titled Three UA Megatrends for 2017, earlier today (January 16th, 2017) at Pocket Gamer Connects… January 16, 2017
Mobile Dev Memo Workshops in San Francisco, February 2017 Mobile Dev Memo Workshops during GDC 2017 NOTE: Both workshops are now sold out. You can still submit your name… January 16, 2017
How much data is needed to predict LTV? One common predicament that arises for freemium product publishers is determining when they've accumulated enough data in a soft launch to… January 9, 2017
2017 predictions for mobile gaming (Previous predictions: 2016 predictions for mobile gaming, 2015 predictions for mobile gaming, 2014 predictions for mobile gaming, 2013 predictions for mobile gaming) 2017… January 2, 2017
Top Mobile Dev Memo posts of 2016 As the door closes on 2016 and the prospects of 2017 begin to materialize, it's interesting to look back on… December 26, 2016
2017 predictions for mobile marketing See first: 2016 predictions for Mobile Marketing In terms of industry headline value, possibly the two most intriguing mobile advertising developments… December 19, 2016
App Discovery is Broken. Here’s How to Fix it. This is a guest post by Gabe Kwakyi, the CEO of Incipia, a Detroit-based full-service app agency, and an active… December 14, 2016
