Why is it so hard to hire for mobile growth roles? In the second episode of the Mobile Dev Memo Podcast, I am joined by mobile growth specialist Andy Carvell of… April 10, 2017
Golf Clash: A case study in free-to-play monetization Golf Clash is a golf simulation game from UK-based studio Playdemic. In the game, players compete against each other in… April 3, 2017
Understanding header bidding and its impact on mobile Last week, Facebook announced that it would begin allowing mobile web publishers to access demand on the Facebook Audience Network… March 27, 2017
Why Facebook can clone Snapchat but Snapchat can’t clone Facebook Much has been written over the past few months about Facebook taking inspiration for new product features -- Instagram Stories, the recent Messenger… March 20, 2017
Mapping the Mobile User Acquisition Stack The technology needed to run mobile user acquisition campaigns at a high level of daily spend (with "high" here defined… March 13, 2017
Mobile Influencer Marketing’s Jerry Maguire Moment Influencer marketing has been a hot topic on mobile for at least the last two years, but a few recent… March 6, 2017
State of the App Economy: 3 Opportunities and 3 Challenges I gave the below presentation at the Online Marketing Rockstars event in Hamburg, Germany on March 3rd, 2017. Eric Seufert… March 6, 2017
Why does Flurry say mobile gaming engagement is down? This guest post was written by Wilhelm Taht, the Executive Vice President of Games at Rovio, the company that… February 27, 2017
Your first 1000 users on mobile Reaching product / market fit on mobile is popularly considered to mean that an app can be marketed profitably through some… February 20, 2017
Mobile game publishing models In my 2017 predictions for mobile gaming post, I anticipated a fundamental change to the predominant mobile games publishing model, which… February 13, 2017
